We, as an industry, are increasingly sold the idea that social media is the first reliable port of call for due diligence: basically, the idea is that if a person doesn't have, for example, a Facebook or a LinkedIn profile, they don't exist, that they are inherently somehow lacking in credibility.
The argument is that the opposite is true: that an effective social media presence confirms that person's existence and presents corroboration of what they are saying.
It's not as reliable as it seems. And worse, it's causing a credibility issue for companies.